Dirty Hands. Clean Money. Real Freedom.
Give Me 90 Minutes & I'll Give You $10,000 Profit in any Business
- Without Spending a Dime. . .
Guaranteed.
Stop Working Harder. Start Earning Smarter.
You’re great at what you do. But let’s be honest – are you:
Drowning in day-to-day tasks, never enough time to focus on big-picture growth?
Watching competitors breeze past milestones while you're stuck on a hamster wheel?
Feeling drained of energy and passion for the business you once loved?
Testimonials
What my Clients Say

"My life changed"

Dawn Todd is the best there is!
Dawn Todd is the best there is!
Turn Your Trade Into Your Legacy
You’ve mastered the tools of your trade. Now master the tools of business growth.
Build.
Get more clients and contracts through a step-by-step process that works every time.
Scale.
Create systems your team can follow to deliver great results in the field and office.
Expand Your Profit.
Keep more of what you make by fixing the money leaks in your business.
I work with construction and trades business owners every day.
Let me shoot straight with you. If you’re constantly sweating about whether you’ve got enough cash to cover your next materials order or make payroll, that’s a big red flag.
And I bet you’re stuck doing everything yourself, running from jobsite to jobsite, putting out fires instead of actually growing your business.
Here’s something I see all the time – your good workers are jumping ship because there’s no real system for training or advancement, and you’re probably struggling to hand off responsibilities because, let’s be honest, it feels easier to just do it yourself than explain it to someone else.
Word-of-mouth might be keeping you busy now, but we both know that’s a rollercoaster – one month you’re slammed, the next you’re scrambling for work.
And here’s the kicker – you can see those bigger, juicier projects out there, but your business just isn’t set up to handle them yet. You started this business to build something great, not to feel like you’re barely keeping your head above water. Sound familiar?
Profit Is What We Do

Get Started
Million Dollar Business Field Tested Strategies for More Profit and Less Stress.
Construction, Electricians, Plumbers, Landscapers, Therapists….
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You Built the Reputation...
You put in the sweat equity, learned the trade from the ground up, and took the huge risk of starting your own show. You deserve to actually see your kids’ games, take real vacations (not just answering calls from the beach), and build real wealth that lasts.
Think about it – you should be able to walk onto a jobsite because you want to, not because everything falls apart if you don’t show up. Your phone shouldn’t be blowing up on weekends with problems only you can solve. Your business should be making you real money while you sleep, not just keeping you up at night wondering how to make payroll.
You’ve got the skills. You know quality work. You’ve built a reputation. Now it’s time your business works as hard for you as you’ve worked for it. That means having a team that runs like clockwork, projects that actually finish on time and on budget, and profits that grow your bank account, not just cover the bills. It means building something you could sell one day if you wanted to, or pass down to your kids if that’s your plan
Our Process
An Action Plan that Works
Ever wonder how some people just seem to magically twist time and money and end up with something so much greater than what they started with?
People who start with nothing and grow something big?
Wanna know how they do it?
It’s called the aggregation of marginal gains.
It means that they make small, incremental improvements in the most important areas. The sum total of small actions creates a tidal wave of success.
It’s the idea behind 12 point assessment I developed for the trades and service businesses that I work with. It lets me find $10,000 or more of profit in any business – without spending a dime more.
The fun part for me – I can guarantee that I’ll find you at least 10K, and in some cases a lot more.
This is absolutely the missing link in business planning. It instantly shows you the actual money value of the actions you take as a business owner.

Business Analysis
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Strategy Execution
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Follow Up
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Who We Serve:
Success-Minded Trade Professionals
Hey there! If you’re reading this, chances are you’re a hard-working trades or service business owner who’s built something real. You know your craft inside and out, but you’re ready to take things to the next level.
You might be…
- A plumbing company hitting that million-dollar mark but feeling stretched thin
- A successful salon owner dreaming of opening a second location
- A massage therapist with more clients than time
- A home service contractor ready to stop wearing all the hats
Sound familiar? Our most successful clients share some key traits:
They’re Real Deal Professionals Who:
- Built their business on quality work and word of mouth
- Know their craft isn’t just a job – it’s a profession
- Want to grow without sacrificing quality or family time
- Understand that working harder isn’t the answer anymore
They’re Ready For Change Because:
- They’re tired of being the answer to every question
- They want systems that work even when they’re not there
- They know technology is changing their industry
- They’re looking for smarter ways to grow, not just harder ways to work
Most Importantly, They:
- Value experience but aren’t stuck in their ways
- Know that getting help isn’t a sign of weakness – it’s smart business
- Want to create something bigger than themselves
- Care about their team’s growth as much as their own
Does This Sound Like You? You’ve built something solid with your skills and hard work. Now you’re ready to build something exceptional with smart systems and proven strategies.
You want:
- More freedom to choose what you do each day
- A business that runs smoothly whether you’re there or not
- Better results without working more hours
- A clear path to growth that makes sense for your business
Here’s What Makes Our Clients Different: They’re not looking for get-rich-quick schemes or cookie-cutter solutions. They want real strategies that work in the real world of trades and services. They understand that investing in their business today means freedom and growth tomorrow.
If this sounds like you, we should talk. Our proven process has helped hundreds of trades and service businesses find at least $10,000 in hidden profits – in just 45 minutes.
Ready to join other successful trades and service professionals who are transforming their businesses?
Remember: Your skill built this business. Our systems can help you take it to the next level.
Meet Dawn Todd
Dawn Todd, President of Expand Your Profit, brings over 25 years of entrepreneurial experience to her work as a Certified Coach, author, speaker, and trainer.
Her innovative approach combines cutting-edge research in biology, neurology, and quantum mechanics to create transformative business solutions.
Through collaborations with industry leaders including Microsoft, American Express, Country Financial, and the Napoleon Hill Foundation, Dawn has developed a comprehensive profit expansion program that delivers measurable results.
Her work with organizations like Rockies Venture Club, Angel Capital Summit, eWomenNetwork, and Constant Contact has shaped her unique methodology for sustainable business growth.
Dawn’s program integrates values-based strategic planning, team development, client acquisition and retention strategies, and executive coaching – all designed to help businesses achieve lasting success. Her science-backed approach transforms how entrepreneurs and business leaders build and scale their companies
Don’t let another year go by watching others scale while you stay stuck. Your skills built this business. Our blueprint will help you expand it.
- Featured in Industry Publications
- Real Results from Real Trade Business Owners
- Proven System, Tailored to Your Trade
Remember: Dirty hands built America. Time they built your future, too.
